Since 1946, the Lurex® brand has brought brilliance and elegance to fashion. Lurex® manufactures and markets its metallic and other effect threads worldwide for the fashion industry.
In 2017, it launched its own women's ready-to-wear and accessories brand: Maison Lurex. Since then, collections have been released twice a year: Autumn/Winter and Spring/Summer, with a few limited-edition collections for the holiday season.